Why is my home not selling?

 

So your home is for sale and you've done everything I usually tell you to do to get it sold:

• - chosen a great agent (Adrian from GoAdrian.com)
• - priced it right
• - staged it to appeal to the most number of buyers

Now you're waiting for buyers but they don't seem to be coming?  What's going on?  Here are my 7 tips ensure your property is being marketed correctly:

1. How does it look on the internet? Are there lots of photos? Are the photos the best they can be?  If not...get a professional to do them  (www.casa-photography.com)... they ARE that important!
2. Are you making it easy for buyers and their agents to see your property? Keep the restrictions minimal regarding how much notice you need and showing hours.
3. Do buyers and their agents have easy access? Your property should be on a computerized lock-box and doors should be easy to operate.
4. How many showings are you getting? The higher priced the house, the fewer people will likely see it just because the pool of potential buyers is smaller. However, you should be getting at least a few showings per month at any price.
5. Think like a buyer! Try 3 of the most popular search engines for North Jersey real estate: www.realtor.com and www.NJMLS.com www.GoAdrian.com.  Take a look at the homes in your neighborhood that are similarly sized and priced. How do you compare?  If possible have your agent take you to similar homes. 
6. Find out which homes are actually selling in your neighborhood (not what's listed, what has sold or is under contract) What do they have that you don't? Are the master bedrooms down stairs and yours is up? Are the lots the same size as yours? How about the style or architecture of your home? The more unique your property, the longer it usually takes to sell.
7. Agents everywhere will completely disagree with me on this one however..... Test your agent.  Have a friend call or e-mail trying to make an appointment and see how quickly they are responded to.  See how they are treated and see how your agent is representing you and your home. 

If your property is marketed well, easily accessible, in good condition,  and the price is right - you should be getting offers in today's market.... If not, one or more of those things are off.